# Everyday Movement Ireland — media pack

Prepared 11 September 2026. Preview edition; not yet published. No outreach sent.
Intended canonical URL: https://nononsensefitness.ie/everyday-movement/
All source findings below are census observations, not new 2026 survey results.

## Five verified findings

1. In Census 2022, 238,782 workers walked or cycled as their main mode: 11.7% of
   the 2,034,271 people in the worker commuting population (aged 15+, both sexes).
2. The count increased from 196,750 in 1986 to 238,782 in 2022, while its share fell
   from 21.9% to 11.7%. The full commuting populations were 896,791 and 2,034,271.
3. In Dublin City, 73,091 of 260,586 workers walked or cycled: 28.0%. This does not
   describe all of County Dublin or the Dublin metropolitan area.
4. Among 563,117 children aged 5–12 in the school-travel population, 147,066 walked
   or cycled: 26.1%. Different population from workers; no individual age-effect claim.
5. Travel mode was not stated for 163,872 workers (8.1%). The tool includes these
   people in the denominator and shows the missingness rather than hiding it.

Sources: CSO F7065 and F7122, released 5 December 2023; raw snapshots/hash manifest supplied.
F7068 adds local worker journey-time context. All three tables reconciled programmatically.

## Eight defensible headline angles

1. National: “More people walked or cycled to work in 2022 than 1986 — but a smaller share did.”
2. Consumer: “What does a ten-minute walk add to a working week? A new Irish tool does the sums.”
3. Dublin: “28% in Dublin City walked or cycled to work in Census 2022 — compare the four Dublin areas.”
4. Schools: “School travel and work travel tell different stories in Ireland's census.”
5. Galway: “Galway City's walking and cycling work share was 21.3% in 2022: 7,335 of 34,510 workers.”
6. County: “[Area]'s everyday journeys: how walking and cycling compared with the State in 2022.”
   Generate the selected area SVG and use its exact n and percentage. No blanket national claim.
7. Employers: “A shorter walking segment can fit into a commute without replacing the whole journey.”
   Illustrative planner scenario, not proof that all workers can change modes.
8. Data literacy: “Why a county commuting chart cannot tell you where Ireland's fittest people live.”

## Methodology in 80 words

No Nonsense Fitness combines three CSO census tables into a local travel comparison,
national history and weekly walking planner. Walking and cycling counts are added and
divided by all means of travel, including not stated. Geographic comparisons preserve the
source's 30 county/city areas. State percentages use State counts. The planner calculates
user-entered minutes separately. These figures describe main travel modes, not total
physical activity, health, accessibility or route safety. No weighted index or fitness
ranking is produced. Sources and calculations are downloadable.

## Suggested NNF statement

Draft organisational wording for approval; not a previously spoken quote from Keith:

“A county average cannot tell you how fit someone is. It can show how everyday journeys
are made. We built this so people can check their area, see the limits of the data and
work out what a small walking segment would add to their own week.”

## Suggested journalist introduction

No Nonsense Fitness has built an interactive Irish travel-data resource using published
CSO census counts. It lets readers compare their county or city with another area, examine
the difference between school and work journeys, and calculate their own weekly walking
minutes. It publishes the source snapshots, denominators and calculations alongside the charts.

## Press email draft — send only after release approval

Subject: [Area]'s walking and cycling census data — usable chart and reader tool

Hi [name],

Your coverage of [specific relevant local issue] made this seem useful for your readers.
We've built Everyday Movement Ireland from CSO census data. For [area], [verified count]
of [total] [selected population] walked or cycled as their main travel mode in 2022 ([share]%).

The page lets readers compare areas and plan their own weekly walking minutes. The chart,
CSV and methods are downloadable. These are 2022 observations, not a new 2026 survey or a
ranking of fitness. [Include selected local comparison link after publication.]

You're welcome to reuse the chart with its source credit and link to the tool/methodology.
Happy to explain the calculation or correct anything we've missed.

Keith / No Nonsense Fitness

## Asset inventory

- `press-national.svg`, `press-national.png`: 1200×630 national 1986/2022 count/share story.
- `press-counties.svg`, `press-counties.png`: 1200×1600 alphabetical all-area work comparison.
- Interactive “Download comparison SVG”: 1200×680 selected areas, group, sex, n and source.
- `county-data.csv`: 372 local rows, four populations × three sex categories × 31 geographies.
- `data.json`: local records, national history and journey-time context.
- `sources/*.json`: raw CSO cubes and hash manifest.
- `methodology.md`, `reproduce.zip`: methods and reproducible source package.

Data and charts: CC BY 4.0. Preserve observation year, geography, population and attribution.
No CSO/HSE endorsement. Do not headline this as current fitness, inactivity or a safe-route ranking.

## Category-level outreach, in priority order

1. Regional reporters/local radio: a specific area chart tied to their transport or community story.
2. Council active-travel teams and Local Sports Partnerships: useful public reference and corrections.
3. Walking/cycling groups and relevant disability/access NGOs: transparent main-mode limits and tool utility;
   invite accuracy/accessibility feedback, never imply the census measures accessible infrastructure.
4. National health/transport/data journalists: count-versus-share story and open reproducible methods.
5. Universities and public-health bodies: teaching/reference dataset, including denominator discipline.
6. Employer wellbeing teams: weekly segment planner, with no requirement to replace a whole commute.

Identify actual relevant recent work before selecting recipients. One specific pitch; only a relevant
follow-up. No scraping private contacts, bulk mail, link swaps or automated messages.
This is a resource offer, not a request for an exact-match anchor or paid link.