FoodSussed: Food Check & Coach
by No Nonsense Fitness
The big shop already has enough small print.
Stop guessing, start understanding.
FoodSussed is a food-label scanner and calorie tracker by No Nonsense Fitness, built around Irish and UK foods. Photograph an ingredients list for an estimated processing level and its reasons, then log your food.
- Snap the ingredients list in the shop.
- See Level 1–4 and why.
- Snap another.
Estimated from the ingredients read. Processing level, not a health score.
Planned: €9.99/month or €79.95/year.
7-day free trial for eligible new subscribers. Coming soon to Google Play.
Launch notification availability
Want to log food in a browser? Open the web tracker. The Android app is not on Google Play yet. Free calculators and guides are available now.
See how FoodSussed explains your food
Photograph the ingredients and see an estimated FoodSussed processing level, with an explanation based on the ingredients read.
- A granola on an Irish supermarket shelf says “High protein” on the front.
- Open FoodSussed Snap and photograph the ingredients list.
- The app estimates the level: Level 4, ultra-processed, for this product.
- “Why this level?” highlights the ingredients behind it: soya protein isolate, an emulsifier (sunflower lecithins), glucose syrup and flavouring.
The level describes how processed a food is, estimated from the ingredients read. It is not a health or safety score. The video has music only, no speech. See eight protein products compared, and how the level is worked out.
The front of the pack is marketing.
The back gives the detail the front leaves out. Check the serving basis too; our scanner shows the available label data.
Food Check lets you look at the foods behind your day's numbers. See which are minimally processed, processed or ultra-processed, and how much of your logged intake comes from each group.
The breakdown uses logged calories, not a count of foods. A spoon of sauce and your whole dinner do not count as equal shares.
Plain whole foods can be recognised automatically. When a packaged food needs more information, take a photo of its complete ingredients list or upload a saved image or screenshot. Check the extracted text before saving.
Food Check is optional. Turn it on or off in About Me. Processing level is one part of the picture, not a health score. Where evidence is missing, the app says so.
Your numbers.
Your target, updated weekly.
FoodSussed Coach starts with your goal: fat loss, muscle or maintenance. Every Sunday it reads your confirmed diary days and weigh-ins, works out roughly what you burn, and proposes a new calorie target. One tap to accept. Then one focus for the week, in plain English.
- Numbers first.
- Average calories, protein and your weight trend, each with the number of confirmed days and weigh-ins behind it.
- A target that adapts.
- Two weeks of confirmed days and three weigh-ins a week is enough. Changes are capped at 300 kcal a week and never go below 1,200.
- You stay in charge.
- Coach proposes; you accept or skip. Nothing changes without your tap, and every proposal shows the intake and weight trend behind it.
Everything is calculated on your device from your own records. For adults with no medical condition affecting food; it is not medical care.
Built around the food you actually eat.
Log breakfast, repeat a usual lunch and get on with your day. The food diary keeps calories and macros together, with Irish and UK food search, unlimited barcode scanning and saved meals.
Actual app screens with example data. Barcode and nutrition coverage vary by product; check the pack when a result is missing or looks wrong.
Keep a record of progress.
Log your weight, follow recorded changes and keep progress photos on your device. A scale reading does not tell you how much fat or muscle has changed.
Look beyond the macro totals.
See fibre and other nutrient details where the food data includes them. Unavailable values are shown as missing, not zero.
See your week in one place.
Your Sunday report brings together your logged calories, processing levels and recorded weight trend. Coach gives you one focus for the week, based on your own records.
Before you try FoodSussed
Can I use FoodSussed now?
The web tracker is available in your browser and requires an account. The Android app is coming soon to Google Play. This page will link to the public listing when it is available. No iOS download is available here yet.
What will the app cost?
The planned Google Play subscription is €9.99 a month or €79.95 a year, with a 7-day free trial for eligible new subscribers. It renews unless cancelled. The calculators and guides are separate and free.
What does a processing level tell me?
FoodSussed Snap estimates a Level 1 to 4 from the ingredients you confirm and explains the reasons. FoodSussed uses its own NOVA-informed method, not an official NOVA classification. The level describes processing; it is not a health or safety score or a judgement that food is good or bad. See the method and worked examples.
Why use the Android app each week?
Once the Android app is available, its subscription will let you keep your food diary, reuse saved meals and review your logged week. The Sunday report brings together your records; Coach proposes a target based on confirmed diary days and weigh-ins, which you can accept or skip.
FoodSussed Launch Giveaway
Four people will each win 12 months of FoodSussed subscription access, starting when paid plans launch.
To enter, follow @nononsensefitness.ie on Instagram or TikTok and comment “FREE” on the giveaway post. Entries close 30 November 2026 at 11:59pm Irish time. Winners are drawn by 7 December 2026. No purchase is necessary.
Entry is through the social post, not this page.
Giveaway terms
- Promoter
- Keith O’Beirne, trading as No Nonsense Fitness (FoodSussed). For giveaway questions, email keith@nononsensefitness.ie.
- Prize
- Four winners will each receive 12 months of FoodSussed subscription access free of charge. There is no cash alternative and the prize cannot be transferred.
- Eligibility
- Open to residents of Ireland and the United Kingdom aged 18 or over.
- How to enter
- Follow @nononsensefitness.ie on Instagram or TikTok and comment “FREE” on the designated FoodSussed giveaway post on that platform, between the post’s publication and the closing date. No purchase is necessary. Tagging or sharing is not required.
- Entry limit
- One entry per person per platform. Duplicate comments do not create additional entries. You may enter on both platforms, but can win only one prize.
- Closing date
- Entries close at 11:59pm Irish time on 30 November 2026. Later entries will not be included.
- Winner selection
- Four winners will be drawn at random from all eligible entries across Instagram and TikTok combined, by 7 December 2026, using a random-selection tool. The draw will be recorded and witnessed by a person not involved in running the giveaway. If the same person is drawn more than once, another eligible entry will be drawn.
- Winner notification
- Winners will be contacted by 7 December 2026, only by the official @nononsensefitness.ie account on the platform where they entered. We will never ask for payment or card details to claim a prize. A winner must reply within seven days of being contacted; otherwise another eligible winner may be drawn.
- Prize delivery
- The 12-month free period begins when FoodSussed’s paid subscription becomes available (Android-first on Google Play). If it is not yet available on a winner’s device, the 12 months will be applied to their FoodSussed account on a supported platform instead.
- Winner announcement
- Winners’ usernames may be announced on our Instagram and TikTok accounts. A winner can ask us not to publish their username when they reply to us.
- Platforms
- This promotion is not sponsored, endorsed, administered by or associated with Instagram, Meta, TikTok, Google or Apple. By entering on Instagram, you release Instagram from any liability relating to this promotion.
- Invalid entries and changes
- No Nonsense Fitness reserves the right to disqualify fraudulent, automated or otherwise invalid entries and to amend or cancel the promotion where reasonably necessary.
- Personal information
- Any personal information collected for the giveaway will be used only to run it and deliver the prize, and will not be kept after the prize has been delivered. Read our privacy policy.
Coming soon to Google Play
Planned: €9.99/month or €79.95/year. A 7-day free trial for eligible new subscribers; renews unless cancelled.
The Google Play listing is not open for pre-registration yet. When it is ready, this page will link to it. Until then, you can use the free calculators and guides, or open the web tracker in your browser.
Notify me when FoodSussed launches
One email when the Android app launches on Google Play. No newsletter.
Your account and data
Your diary, weight records, targets and Coach preferences sync to your account. Progress photos stay on your device. Food lookups and photo scans use online services. Read the privacy policy.
General tracking and education for adults. For individual medical or dietary needs, speak with your GP or a registered dietitian.