Press & Media Kit

Facts, sources and a founder photo for journalists and editors.

Who we are

No Nonsense Fitness is an Irish fitness education website founded by Keith O’Beirne. It offers free calculators, training guides and food data to help people understand the basics around ordinary working lives. Keith built it alongside a full-time job and family life. He does not offer coaching. The focus is practical: food labels, calorie tracking, protein comparisons and beginner training.

Source: Keith’s story and founder profile, checked 6 September 2026.

Facts you can cite

Counts checked on . These describe the published files on that date, not audience size or independently validated food records.

  • 59,199 food records in the published food-search catalogue. Counted as entries in the food-data bundle. This is the full catalogue, not a count of products confirmed on sale in Ireland.
  • 1,733 barcode mappings in the local barcode bundle. Counted separately from food records; this is not a claim that every catalogue entry has a barcode.
  • 159 calorie-page URLs listed in the calorie-page sitemap. These cover supermarket and food-category comparisons, not 159 different supermarkets.
  • Four standalone calculators: daily calories (TDEE), macros, body fat and one-rep max. The tools sitemap also lists two embed versions, a training-split recommender and the food database. Embeds are not counted as additional calculators.

Read how we calculate figures and the limits of the food data. Its older 24,366-record snapshot is separate from the live-bundle count above. Product labels and availability change; catalogue records can contain errors.

In the media

Men’s Journal, 25 August 2026: Keith O’Beirne is quoted as the founder of No Nonsense Fitness in an article about photo-based food logging. Read the original article. Article and attribution checked 6 September 2026.

Assets

Keith O’Beirne, founder of No Nonsense Fitness

Download Keith’s approved photo (JPEG).

Free to use with credit to No Nonsense Fitness.

What we can comment on

  • Reading Irish supermarket food labels.
  • Comparing calories and grams of protein per 100 kcal.
  • Building and using free tracking tools.
  • Getting started with training around work and family life.

Keith speaks from building the tools and his own training experience. He does not offer coaching.

Contact

For press enquiries, email keith@nononsensefitness.ie.