361 cakes & muffins products sold in Irish supermarkets, ranked by protein per 100 calories.
| Product | kcal/100g | Protein/100kcal | Carbs/100kcal | Fat/100kcal |
|---|---|---|---|---|
| Lidl Chocolate Brownie Protein Bar 45g | 369 | 13.6g | 6.9g | 3g |
| Lidl Protein Bars Chocolate Brownie Flavour 135g | 407 | 12.3g | 7g | 2.5g |
| Muller Light Protein Pot Chocolate Brownie Flavour 140g | 89 | 11.3g | 9.3g | 1.7g |
| Fulfil Chocolate brownie flavour vitamin and protein bar | 331 | 10.4g | 10.6g | 3.4g |
| Fulfil Chocolate Brownie Flavour Vitamin & Protein Bar | 338 | 10.2g | 10.4g | 3.4g |
| Fulfil Chocolate brownie vitamin and protein | 358 | 10.2g | 8.1g | 3.8g |
| Fulfil chocolate brownie flavour | 359 | 10.1g | 8.2g | 3.7g |
| Fulfil Vitamin & protein bar (chocolate brownie flavour) | 359 | 10g | 8.4g | 3.6g |
| Fulfil Vitamin And Protein Bat Chocolate Brownie Flavour | 359 | 10g | 8.4g | 3.6g |
| Fulfil Chocolate brownie flavored vitamins and protein bar | 338 | 9.6g | 10.4g | 3.3g |
| Muller Light Fat Free Blueberry Muffin Yogurt 160g (Tesco exclusive) | 51 | 9.6g | 13.1g | 1g |
| Protein Patisserie Lindt Brownie Bar 70g | 274 | 8.9g | 6.3g | 3.6g |
| Lidl Erupt Protein Bar Caramel Fudge Brownie Flavour 40g | 380 | 8.6g | 8.8g | 4.3g |
| Protein Patisserie Lindt Brownie 80g | 230 | 7.5g | 5g | 5.3g |
| Mars Snickers Hi Protein Peanut Brownie Bar 50g | 422 | 7.1g | 8.5g | 4.4g |
| Embark Protein Marshmallow Crispy Puff Protein Bar Chocolate Brownie Flavour 40g | 402 | 5.4g | 9.9g | 4.4g |
| Dunnes Stores Mini Irish Crab Cakes 400g | 144 | 5.3g | 13.9g | 2.5g |
| Kingsmill 4 Wholemeal Muffins | 217 | 4.9g | 16.2g | 1.1g |
| Costa Coffee Frappe Choc Fudge Brownie Iced Coffee 250ml | 60 | 4.8g | 15.5g | 2.2g |
| Starbucks Frappuccino Limited Edition Caramel Brownie Flavour Coffee Drink 250ml | 61 | 4.8g | 14.6g | 2.5g |
| Costa Coffee Frappe Jaffa Cakes Chocolate Orange Iced Coffee 12 x 250ml | 57 | 4.7g | 15.3g | 2.3g |
| Costa Coffee Frappe Jaffa Cakes Chocolate Orange Iced Coffee 250ml Bottle | 57 | 4.7g | 15.3g | 2.3g |
| Starbucks Limited Edition Salted Caramel Brownie Flavour 250ml | 62 | 4.7g | 14.5g | 2.6g |
| Hovis 4 Farmhouse Cheddar Muffins | 253 | 4.6g | 14g | 2.6g |
| Lidl Rowan Hill 4 White Muffins | 241 | 4.5g | 18.4g | 0.7g |
| Hovis 4 Soft White English Muffins | 230 | 4.3g | 19g | 0.5g |
| HOVIS 4 English White Muffins with Sourdough | 231 | 4.1g | 18.5g | 0.7g |
| Kingsmill Breakfast 4 Muffins | 227 | 4.1g | 18.2g | 0.8g |
| Aldi Village Bakery 4 White Toasting Muffins 264g | 239 | 4g | 18.8g | 0.8g |
| Kingsmill 4 Muffins | 167 | 4g | 18.5g | 0.8g |
| Kingsmill 6 Muffins | 167 | 4g | 18.5g | 0.8g |
| Tesco 4 English Muffins | 158 | 3.9g | 19g | 0.7g |
| Aldi Village Bakery 4 Oven Bottom Muffins 272g | 262 | 3.8g | 18.5g | 0.9g |
| Warburtons 4 Breakfast Muffins | 230 | 3.8g | 18.3g | 0.9g |
| Warburtons 4 Oven Bottom Muffins | 276 | 3.8g | 17.9g | 1.6g |
| Hovis 4 English Muffins | 241 | 3.7g | 18.3g | 1.2g |
| Hovis 9 Soft White Muffins | 241 | 3.7g | 18.3g | 1.2g |
| Lean Supper Club Chocolate Brownie Protein Bombs 220g | 405 | 3.4g | 12g | 4.7g |
| Dunnes Stores Multigrain Corn Cakes | 375 | 3g | 18.5g | 1.8g |
| Aldi Savour Bakes Multigrain Rice Cakes 130g | 400 | 2.9g | 18.2g | 1.4g |
| Kelkin Super seeded OAT CAKES | 444 | 2.9g | 11.3g | 4.3g |
| Ben & Jerry's Chocolate Fudge Brownie Frozen Yogurt 500ml | 181 | 2.8g | 18.8g | 1.4g |
| Dunnes Stores Unsalted Corn Cakes 122g | 382 | 2.7g | 20.4g | 1.9g |
| Centra Salted Rice Cakes 130g | 386 | 2.6g | 20.4g | 1.8g |
| Centra Unsalted Rice Cakes 130g | 386 | 2.6g | 20.4g | 1.8g |
| Dunnes Stores Salted Rice Cakes | 375 | 2.6g | 20.4g | 1.8g |
| Weight Watchers from Heinz 2 Double Chocolate Brownies 172g | 195 | 2.6g | 17.3g | 1.9g |
| Jacob's 18 Natural Corn Cakes 84g | 388 | 2.5g | 21.1g | 0.3g |
| Kelkin Multigrain corn cakes | 386 | 2.5g | 19.2g | 1.1g |
| Squirrel Sisters Cacao Brownie Natural Raw Bites 80g | 412 | 2.5g | 12.1g | 5.2g |
Showing the top 50 of the 361 cakes & muffins products that carry a comparable calorie figure, ranked by protein per 100 calories. Figures per label, sourced from Open Food Facts and tracker user logs.
Median across all 361 of them is 1.3g of protein per 100 calories. 9 clear 10g of protein per 100 calories — about one in 40, and 10g is the line Keith uses for a food that pays for its calories.
Calories run from 26 to 575 per 100g inside this one group, a 22-fold spread, so “cakes & muffins” on its own tells you almost nothing about what a portion costs you.
Own-brand is not the compromise here. The supermarket own-label median is 1.3g of protein per 100 calories across 113 products, against 1.2g for the 248 name-brand ones.
Most of what is sold as cakes & muffins is not a protein food. The 9 that clear 10g per 100 calories sit at the top of the table and are the exceptions, not the rule.
191 of the 361 carry 400 calories or more per 100g — the ones worth weighing rather than eyeballing.
This is the aisle that quietly wrecks a calorie target, which is the whole point of where the calories actually hide.
For one specific product rather than the whole group, the 20,000-product database is searchable on Calories in Ireland, and the same figures are built into the free calorie tracker.
Real barcode-matched products with a confirmed photo — the same rule as Calories in Ireland: a photo only shows where we have a confirmed Open Food Facts match, never a guessed stock image.



We track 361 cakes & muffins products across Irish supermarkets and brands. 361 of them carry 20 calories or more per 100g, which is the point below which protein per 100 calories stops being a real number, so those are the ones ranked and averaged here.
The table is sorted highest protein per 100 calories first, so the answer is the top row. The more useful number is that the median for the whole group is 1.3g per 100 calories and 9 products clear 10g — that tells you whether cakes & muffins is worth buying for protein at all, which protein per 100g does not.